BIOFACH 2024: promotion policy in the spotlight!

We are looking forward to meeting you at this year’s BIOFACH/VIVANESS, taking place next week between 13-16 February in Nuremberg. Drop by our booth 517 in Hall 3A to engage with our team, and make sure not to miss a wide variety of engaging sessions we are organising and contributing to. For more details, explore the complete list of our Biofach programme on our website.

IFOAM Organics Europe is thrilled to contribute, amongst others, to two sessions and a networking reception organised as part of the BEING ORGANIC in EU project, coordinated by FederBio and Naturland. Let us guide you through them.

Unlocking the strategy: navigating EU promotion policy application with us

185.9 million EUR – would you like to get part of this funding to organise YOUR promotional campaign for organic products? Good news: call for 2024 proposals is already open! To answer all your questions and clarify the application process, we are happy to invite you to the BIOFACH session dedicated to this topic. From technicalities to insights to real-case examples – this exceptional session covers everything you need to know about EU promotion policy co-funding.

Diego Canga Fano – Director at DG AGRI F., Outreach, Research and Geographical Indications of the European Commission will guide us through the key application details and the concept of the funding scheme. Participants will also have the chance to hear from operators who have applied for the funding and will share their experience with the audience: Heidi Haavisto-Meier – Specialist at Pro Luomu and Marco Schluter – Head of Strategy and International Affairs at Naturland.

Don’t miss out this informative session on 14 February, between 10:00 – 10:45 at room Seoul, moderated by Silvia Schmidt – Policy Manager at IFOAM Organics Europe.

Want to get prepared for the session? Take a look at our special briefing on How can organic benefit from the European Union’s promotion policies?

Packaging legislation is coming: what impact for organic operators?

Let’s transform EU legislative paper into your life reality as a representative of organic movement – take a cup of coffee & join one of the first morning sessions with fruitful discussions and remarkable experts! 

On Tuesday, 13 February, between 11:00 – 11:45 at room Oslo, the high-level discussion will reflect on the Revision of Packaging and Packaging Waste Directive, notably single use plastics ban.

During the session, we will also zoom out for a bigger vision: how the legislation will affect organic operators’ work and which opportunities/challenges it entails for availability of organic products to consumers in supermarkets. 

We will welcome Ulrike Schaal – Sustainability, Laboratory Recognition Consultant at BNN and Sabine von Wiren-Lehr – Director at von Wiren-Lehr Consultingas our esteemed speakers to provide their expertise on the legislation, under the moderation by Silvia Schmidt – Policy Manager at IFOAM Organics Europe.

Packaging legislation is coming: what impact for organic operators?

Last but not least, BEING ORGANIC in EU project is delighted to invite you for the networking & tasting of organic food and drinks experience. Straight after our signature session, the Policy Day, join a networking reception on Tuesday, 13 February, between 18:00 – 19:00 at the event room next to room Shanghai. This is your exceptional opportunity to exchange with policy makers & experts on EU promotion policies, current legislation, and get inspired from the activities and project goals of BEING ORGANIC in EU project coordinators FederBio and Naturland.

Want to learn more about our presence at BIOFACH? Browse through the complete list of the sessions on our website.

Stay up to date by following our social media channels on XFacebookLinkedIn and Instagram. In case you cannot make it to BIOFACH physically, we will be live tweeting using #BIOFACH2024.

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