Making Europe more organic using the EcoLocal Market app

Get inspired by a Spanish app! To make the organic value chain fairer and more transparent, two women developers have created the EcoLocal Market app. This app helps minimise the carbon footprint generated by the everyday consumption of food and beverages and enhance dialogue between all value chain actors.

Operating for over a year, EcoLocal Market aims to (re)connect local organic food producers and consumers, all the while improving the environmental performance of the food supply chain by reducing food miles. The innovation? “Green Logistics for a Km Zero Organic Distribution” is the latest release of the mobile app and uses geo-localisation to optimise food distribution, consolidate deliveries and improve transport efficiency in the city centre.

The creators keep on building their start-up to deploy a stronger community and made it to finalists of the Tech Challenge Women for Climate. Read more about this initiative and others on euorganic2030.bio and on social media using #EUorganic2030. Do you have an initiative that is transforming food and farming and that is less than four years old? Submit it now!

Creators of the app, Monica Pulido & Elizabeth Ledesma (Credits: Monica Pulido & Elizabeth Ledesma)

This publication is co-financed by the LIFE programme of the European Union, under the Executive Agency for Small and Medium-sized Enterprises (EASME). This publication only reflects the views of the authors and its sole responsibility lies with IFOAM Organics Europe. EASME is not responsible for any use that may be made of the information provided.

 
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