Natexpo 2022: Don’t miss the reunion in Lyon! 18-20 September

Natexpo, the international trade show for organic products, is returning to Eurexpo (Lyon) from 18 to 20 September 2022. With 1,800 exhibitors and brands and 10,000 visitors expected, it is an unmissable event, organised by and for organic professionals, dealing with eco-responsibility, zero waste and the circular economy.

For the first time in its history, Natexpo’s Lyon version will be held over three days, the same duration as its Paris show. Same duration, same content, and the same development opportunities.

7 exhibitions, 6 themed trails, 4 villages

Natexpo is made up of seven exhibition sectors offering an all-encompassing picture of the organic market: from food, cosmetics, dietary supplements and ingredients to personal and household products and services, retail services and equipment, and e-commerce solutions.

No fewer than six themed trails have been planned to make for a smooth visit, including two new ones: the Local trail, highlighting worthy regional initiatives, and the Épure, trail dedicated to premium cosmetics.

The interest in locally sourced products is a major trend which is taking on growing importance. Whether through economic protectionism, or a desire to stand up for a cause or seek a guarantee of quality, buying close to production source is a practice supported by consumers who put their weight behind regional supply chains. Natexpo is inaugurating the Local trail to identify professionals that have adopted approaches combining organic products and proximity. The show thus offers the chance of targeting new potential partners on precise origin criteria so as to stand out from the crowd in an increasingly competitive organic market.

The retail market is changing. Consumers of organic cosmetics are attentive to the composition of their product, but also to its aesthetic attributes. In 2022, Natexpo is creating a trail dedicated to the “crème de la crème” of organic cosmetics, designed for specific and top-end retail outlets: perfumiers, concept stores, department stores, etc.

These trails will come in addition to the established Catering, Private label, Vegan and Zero Waste trails, allowing visitors to easily pick out the exhibitors who meet their needs.

The show’s key identifier is always to single out the latest new finds in the organic sector, the small, fast-growing companies that have landed on “the big idea.” Visitors will be able to discover these companies in four villages:

  • In the Cosmetics Village, young brands offering creative and innovative cosmetics ranges.
  • In The Lab, an extensive zero-waste offering revolving around the circular economy and technological eco-innovation.
  • In the Organic Incubator, the latest food innovations driven by small businesses are given centre stage.
  • And in the Big Splash, the organic newbies who have grown too big to stay in the villages, but who have stayed just as exciting and inventive as ever!

The show also gives a lot of space over to content, with 200 talks and round tables scheduled in around ten live content forums. On the agenda: trends, foresight, state of play on the organic market, regulations, advice, consumer patterns, retail, organic ingredients and supply chain structuring.

Natexpo 2022 organic trends – The new realities of the organic sector

Crisis? Yes, but not exactly

The organic market has grown strongly for over 10 years and registered double-digit growth between 2015 and 2020. In 2021, after a remarkable peak during the Covid crisis, we are seeing a slowdown – correlated, among other things, with a drop in households’ overall consumption and the listing of organic products in supermarkets.

The issues of this sector are central to consumers’ concerns: short supply circuits, producers, naturalness, and health are the essential points of consuming responsibly. Organic players are still fully mobilised, and are using fair prices, innovation and the opening of new markets to fulfil their founding mission: to provide access to products that are healthy for both people and the environment for as many people as possible.

A ‘crisis’ that is benefiting producers

Is it really a crisis, or is it a change in the purchasing paradigm? Food is THE safe haven for French people, and organic food has become a permanent fixture in our consumer habits.

Supermarkets are still the most dynamic channel for buying organic products (74 %), but consumers have voluntarily abandoned them (-3 points) in favour of local producers and farm purchases (26%, +6 points)

Organic beauty is still thriving

While the organic sector has witnessed a slowdown in the food segment, the hygiene and beauty universe has never been so successful. In 2021, the organic sector recruited over 1.7 million buyers, compared to the previous year.

This success is thanks to the historical brands in the sector, but also to the explosion of new proposals from conventional brands, ‘indie brands’ and private labels. Forecasts do not even hint at a crisis: in 2023, the organic sector could represent 8.5% of the cosmetic market (+2 points) thanks to sales that are set to make a 12% leap per year in value.

Clarity and extended commitment

Half of French people consider that they are not sufficiently informed about organic products. In fact, faced with a very competitive market and a multiplication of marketing communication on the “food transition” or “agroecology”, consumers are struggling to understand and to believe in the specificities of organic products.

“Everyone in the food democracy that is France must be informed of the collective return on investment that every euro spent in the organic sector offers. Players in the sector must use the subject to stimulate demand and improve the clarity for each French person of the benefits of organic products.”

Download the full trend book

Save the date: 18-20 September 2022 in Hall 4 of Eurexpo Lyon, to discover a whole world of new organic and eco-friendly solutions! More details and http://www.natexpo.com/

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